Yung Studio Inc (referred to as “our”, “us” and “we” in this notice) is a brand & marketing design studio. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling and processing of personal data at all times in accordance with applicable privacy and data protection laws. Consequently, Yung Studio limits employee access to personal information to only those employees who need access to the information in the performance of their official duties.


This Privacy Notice explains in detail the types of personal data we may collect about you, or when applicable, your authorized representative (herein collectively “you”) when you interact with us on any website this Privacy Notice appears. Yung Studio Inc is the data controller of any personal data you provide to us, including in relation to this website.


The California Consumer Privacy Act of 2018 (“CCPA”) provides California residents with additional rights with respect to their personal information. Those rights are explained below in Section 7 (Your California Rights). This Privacy Notice includes certain disclosures required under CCPA.


While we use administrative, technical, and physical security measures to help protect your personal information and have taken reasonable steps to secure the personal information you provide to use, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.


Information relating to your use of the website We and our third-party service providers use cookies and other tracking tools to automatically collect information about how you use our website. This includes information relating to the pages you visit on our website, the services or information you search for, and the links and content you choose to access on our website. We may use this information to provide you with relevant content and to inform our marketing strategy.

We and our third-party service providers automatically collect information about the device(s) you use to access our website. This includes collecting information about IP address used to connect your computer to the internet; Login information, email address, and password; Location of your device or computer and your access time; Your browser and operating system; Webpage visit and content use history, including full URL clickstream to, through, and from our website, as well as date and time, products and content you viewed or searched for, content downloads, streams, and playback details, download errors, length of visits to certain pages, and page interaction information.

We collect contact details directly from you when you send us inquiries or requests via our contact forms, email, or register for a webinar or event, your details, including the contact information you have provided there, will be stored for the purpose of processing the inquiry and fulfilling the request and for follow-up actions. The personal data we collect may include your name, email address, employer and job title, and location.

Except where required by law or court order, we use your personal data for the following purposes: to deliver the specific information or services you have requested; to respond to your requests and feedback; to analyze and/or improve our websites and services; and to protect Yung Studio Inc, our websites, customers, employees, and business partners from fraud or other malicious activity. Note that we may process your personal data on more than one lawful basis depending on the specific purpose for which we use your data. In the second column, we also specify how such personal data is categorized under CCPA. For more information about the categories of personal information under CCPA, see Your California Rights.

All of the categories of personal information under CCPA (see Your California Rights) may be shared (and have been shared within the last 12 months) with our third-party service providers.

We may use cookies created by our website to help customize and improve your experience. A cookie is a unique text file stored on your computer by your web browser. These text files are used as a means of distinguishing among users of a website. A cookie will not include personal information unless you have volunteered that information. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize pages on our website or register for a service, a cookie helps us to recall your specific information during subsequent visits. When you return to the website, the information you previously provided can be retrieved from the cookie file, allowing you to easily use customized features. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer (or delete cookies already present). If you choose to decline cookies, you may not be able to fully experience certain features of our website. We may also partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on our website through the use of first-party cookies and third-party cookies. By accessing our website, you consent to the collection and use of your information by these third-party vendors.

The information provided in this Privacy Notice should not be construed as giving business, legal, or other advice, or warranting as fail-proof, of the security of information provided through our website.

If you have any questions about this Privacy Notice, our approach to privacy or you would like to exercise any of the rights mentioned in this Privacy Notice you can contact us at hello@yung.studio.

Privacy & Cookies

Instagram

LinkedIn

Social

Voices of MAYHEM is a digital pre-show for the MAYHEM Ball, where fan-submitted stories appear on the arena screens moments before Gaga performs—setting an emotional, communal tone for the night.

UX/UI
Art Direction
Animation
Creative Coding

Since launch, we’ve continued to evolve Voices of MAYHEM with new features, visual refinements, and backstage tools that make the experience more dynamic, expressive, and deeply connected to the community.

The sections below highlight these updates and how the platform has grown with the tour.

The first version centered on a simple but powerful flow: fans scanned a QR code on stage, submitted personal stories, and saw their messages appear on the arena screens in real time. Across the three launch nights in Vegas, Voices of MAYHEM 1.0 generated over 12,000 submissions, ranging from coming-out moments and identity reflections to breakups, love notes, and even marriage proposals.

2.0: Real time reactions + Live web streaming

With the launch of 2.0, we unlocked a powerful new layer of engagement: fans around the world can also sync with the stage visualizer and stream messages live. They can also submit emotion in real time by sending reactions to the stage. On opening night, over 8 million reactions came through alongside 2 million visitors to the platform.

3.0: Gaga Reply Interface & Visual Glow-Up

The update introduced a backstage “Gaga Dashboard” that enables Lady Gaga to reply live to messages from the crowd, transforming the experience into a two-way connection. At the same time, the visual system was revamped with sharper animated graphics to heighten screen presence, making the interaction feel more iconic and immersive.

Voices of MAYHEM

The MAYHEM Ball is Lady Gaga’s multi-act global tour. It moves between chaos and tenderness, blurring theatre, concert, and spectacle.

Brand Identity
OOH Campaign
Content Strategy
UX/UI
Merch Design
Animation
Illustration
Custom Font
3D Graphics
Creative Coding

We created a unified design system for the MAYHEM Ball, merch collection, and digital interactions. The visual language blends gothic expression, hand-drawn imperfection, and operatic scale. Typography acts as voice, imagery as presence, and interaction as ritual. Each touchpoint carries the same emotional core while adapting to its medium—bold in posters, intimate in apparel, alive and shifting in the digital spaces. The aim was to build a world fans could step into and carry with them.

We designed the brand identity system for the MAYHEM Ball, rooted in the raw, gothic emotionality of the show. The primary wordmark and typographic system were drawn by hand, intentionally imperfect, echoing the fevered, human edge of the performance. Paired with stately roman letterforms, the typography bridges chaos and opera—reflecting both the stage’s theatrical grandeur and its intimate unraveling.


The tour admats carried this tension forward: bold, high-contrast Gaga imagery, sharpened silhouettes, and the signature claw strike that announced MAYHEM in every city around the world. A visual language built to feel loud, immediate, and unforgettable, designed to live on posters, streets, screens, and in the collective memory of fans.

A digital reimagining of analog tarot, built directly into LadyGaga.com. Each card was hand-drawn from the MAYHEM Ball’s acts—every world translated into symbols, textures, and emotional cues. Fans drew three cards to reveal a lyric from the album, which also appeared on their matching merch.


The interface blends imperfect ink lines, shadowed paper texture, and animated card flips to keep the experience tactile and atmospheric. A playful ritual that turns story into fate—and fate into something you can wear.


The MAYHEM merch collection was created in close collaboration with Lady Gaga—built from the inside of the music outward. Each piece starts with lyric fragments (including some unreleased), layered with the emotional imprint of the stage. Typography and graphics mirror the album’s vocal texture—rage, ache, desire, blackout, rebirth—capturing moments of transformation and tension. Silhouettes are relaxed and streetwear-driven, with a moody, defiant, and intimate visual tone. The designs hint at gothic romanticism and inner conflict—shadows of identity, fragments of the self, a quiet haunting that lingers like an afterimage.


This isn’t traditional “merch.” It’s meant to be worn as a signal—an artifact of belonging. Clothing that holds story, memory, and emotional weight. Grounded in Gaga’s world and connected to the community around her, this collection is powerful, personal, and built to be lived in.


Building a Shared Language Around the Tour

Our focus was on creating symbols that could travel with fans—across cities, screens, timelines, and daily life. The identity, merch, and digital moments were all built to feel discoverable: small clues, lyric fragments, textures, and gestures that connected back to the larger world of the tour. Rather than a single spectacle, the experience unfolded in layers, creating a sense of community through recognition. It gave fans a way to stay inside the world, even after the show ended.

MAYHEM Ball

The Art of Personal Chaos became special through city-walk experiences that embedded local character into the MAYHEM world, serving as a prelude to the MAYHEM Ball.

UX/UI
Content Strategy
Art Direction
Animation
3D Graphics
Creative Coding
Social Media
Newsletter


We designed a digital layer for every stop — CDMX, Rio & Singapore — immersive gateways that turned local streets into surreal preludes to the show. Each city walk blended landmarks with glitch animations, exclusive merch reveals, and cultural artifacts, transforming simple tour details into atmospheric entries into Gaga’s world.

For Mexico City, we centered the City Walk on Paseo de la Reforma — the historic avenue connecting key neighborhoods and landmarks. We recreated a springtime stroll under jacaranda haze and blooming dahlias, with soft, dreamlike daylight cast on El Ángel, Monumento a la Revolución, and the Catedral Metropolitana — all aligned toward the concert venue. The experience fused local beauty with MAYHEM surrealism, as fans encountered glitched papel picado, sugar skulls, and piñatas while unlocking the exclusive merch collection.

Set just before nightfall, the Rio City Walk captured the slow build of anticipation along Copacabana Beach — the very site of Gaga’s record-breaking performance. The page unfolded in golden dusk light, with Christ the Redeemer and Sugarloaf Mountain on the horizon. Local textures brought the beach to life: Stenfani’s kiosks, grilled corn carts, and sunbathers clearing space for the night ahead. Carnival masks, Brazuca-inspired footballs, long drums, and beach towels — all MAYHEM-fied — layered in a surreal blend of Rio’s cultural vibrancy and Gaga’s worldbuilding.

Singapore: The final portal into the MAYHEM Ball

The Singapore City Walk reimagined the city’s waterfront after dark — with Marina Bay Sands shooting rooftop lasers into the sky and Gardens by the Bay glowing in the distance. The skyline reflected across digital water, transforming the city into a luminous pre-show stage. Layered throughout were deep-cut local references: Peranakan tiffin carriers, dragon playgrounds from the HDB heartlands, and the legendary “language-changing” teacup tied to political folklore. Every object shimmered with MAYHEM textures, inviting fans to explore their city through Gaga’s eyes — strange, specific, and made just for them.

Gaga x City Walk

At Coachella 2025, Lady Gaga returned to the desert with her most visually explosive live performance to date — centered on the new era of 

To extend the experience beyond the main stage, we partnered with her team to create a series of digital activities and creative toolkits that gave fans new ways to engage with Gaga’s world all weekend long. From interactive sand art synced to her latest album, to a collaborative digital canvas inspired by the Coachella Art Studio, and a suite of custom GIPHY assets that took over social feeds — the campaign turned the MAYHEM energy loose across digital and physical space.

Sand particles moved with rhythm and chaos

We launched the interactive sand art experience in the days leading up to Coachella to build anticipation around Lady Gaga’s return to the desert. Inspired by the Chladni experiment—where sound frequencies form visible patterns—the page transformed MAYHEM’s sonic energy into a canvas — reacting in real time to the MAYHEM soundtrack. As basslines surged and vocals fractured, the interface translated sonic turbulence into swirling motion, letting fans sculpt visual patterns with their cursor.

Custom Collages and Gifs, Made for the Feed

On the first day of Coachella weekend, we launched a digital creator space designed for Gaga’s biggest fans. Inspired by the DIY energy of the Coachella Art Studio, this interactive collage tool lets users drag, drop, and remix their own compositions — complete with visual cutouts, lighting effects, screen styles, and MAYHEM-inspired distortions. We layered in new GIPHY assets to give fans a real-time toolkit for expressing the full vibe as Gaga took the stage. Each collage could be downloaded as a wallpaper or instantly shared to social, turning fan energy into a wave of custom content across the internet.

To launch the limited-edition Coachella collection in Gaga’s shop, we designed a full-screen takeover inspired by the desert at dusk — layered with surreal wildlife, shifting shadows, and warm MAYHEM lighting. As fans browsed exclusive merch timed to her festival set, the experience blended product with atmosphere, turning the shop into an extension of the stage.

Gaga x Coachella 2025

MAYHEM is Lady Gaga’s 7th studio album—a bold fusion of pop euphoria, raw aggression, nostalgia, and intimate confessions. It’s a rebellious love letter to Little Monsters who find beauty in chaos.

Beyond a full website redesign to enhance Lady Gaga's music gallery and shopping experience, we transformed the landing page into a MAYHEM playground—an interactive hub for exclusive drops, surprise interactions, and immersive storytelling. Designed to build deeper, more genuine connections with fans, this dynamic space sets the stage for the MAYHEM album release.

From the MAYHEM album art reveal to billboards and teaser videos on YouTube, every moment was strategically timed. The Abracadabra music video premiered during the Grammys, while we synchronized website content with TV spots, social media, and email newsletters to create a seamless, immersive rollout.

We extended the narrative beyond the website by creating a seamless visual connection between the interactive lyric reveal and the executive tracklist reveal on her social platforms.

Drawing inspiration from the psychometric Rorschach pattern, the website experience allowed fans to explore the emotional complexity of the MAYHEM album through an interactive click-and-drag motion, offering a poetic glimpse into the vulnerability of each song. This layered storytelling carried over to social media, where the executive tracklist reveal echoed the same visual language—bridging the chaos and intimacy of the album across platforms, deepening the connection between Lady Gaga and her fans.

Ahead of the MAYHEM album drop, we were turning the spotlight on Lady Gaga's fans with an interactive landing takeover that brings their creativity to life. Inspired by the album's retro VHS screens, this infinite TV grid will be an ever-expanding showcase of fan-made content—art, dance, remixes, reactions, and more—capturing the raw energy and excitement leading up to release day. As new creations roll in, the grid is intended to evolve in real-time, celebrating the collective passion of Little Monsters worldwide.

An album release landing page designed to lead fans to the listening platforms. We added a never-quite-match-up album art interactive puzzle element and random-load video backgrounds to intensify the MAYHEM.

MAYHEM

Lady Gaga's art and music fuse avant-garde creativity with genre-blending sounds, delivering powerful performances that balance bold experimentation with raw emotional depth.

UX/UI
Content Strategy
Art Direction
Animation
3D Graphics


The entertainment and music industries often lag in adopting cutting-edge digital experiences and tech stacks. Traditional artist websites have rarely been at the forefront of fan engagement, often due to a lack of innovation and strategy.

We created a fully customizable fan engagement platform where artists, like Lady Gaga, can break free from the constraints of social media platforms and traditional digital marketing. This platform will offer a digital space where the artist has complete creative control, enabling dynamic, one-of-a-kind experiences and authentic interactions with fans.

Beyond the Feed: A Dynamic Landing Experience

The landing page isn’t just a gateway to her latest album — it’s an extension of Gaga’s world. A living, breathing hub where fans can go deeper, beyond the surface of social media, into a more intimate, immersive connection with her vision. From exclusive drops and surprise moments to breaking news and storytelling, this space breaks past the limits of traditional platforms. It’s a bold, creative shift — a long-term strategy built to grow with every era and keep fans at the center of the experience.

The Living Archive: An Ever-Evolving Showcase of Gaga’s Artistry

For an artist like Lady Gaga, whose career spans over a decade, this platform is more than just a website—it’s a living portfolio of her ever-evolving artistry. Built on a design system that adapts to her shifting visual eras, it grows with her evolution, capturing her bold exploration of music and performance in an immersive, boundary-pushing way. Inspired by physical gallery spaces, the design embraces tight margins, minimal technical distractions, and expansive content viewing windows. Transitions like directional sliding, visual expansion, and multiple viewing formats enhance the experience, making every interaction feel like stepping into an evolving exhibit of her work.

Design system for A Multi-Sensory Retail Experience

We created reusable 3D model templates and material libraries for consistent, high-quality product imagery unique to the Lady Gaga brand. Alongside animated product videos, fans can now explore garment textures and media products in greater detail. Our custom 3D libraries also pave the way for future VR and AR experiences. Meanwhile, inspired by physical retail spaces, we introduced interactive features—fans can adjust the content scale, activate sound clips, and switch on mood lighting for a more immersive shopping experience.

To celebrate the new beginning of ladygaga.com, we created a 7-day countdown screen that captured Lady Gaga's artistic evolution while engaging fans through interactive visuals and dynamic effects. Using WebGL and Three.js with custom-built shaders, fans unveiled album code names daily, blending nostalgia and innovation to heighten excitement for MAYHEM aka LG7, which is her fans' lingo on her 7th studio album release.

Since January 2025, the Webby Award-winning redesign of Lady Gaga's official website, 

, has driven major growth in traffic and e-commerce.

In February alone, it drew 1.2 million visits and generated over $1.2 million from 22,607 transactions. Fans praised the redesign, with improved user experience, boosted add-to-cart rates by 128%, and raised average order value by 55%.

Partnering with Commerce-UI allowed us at Yung Studio to bring our creative vision for ladygaga.com to life. Their technical expertise enabled the dynamic content and design flexibility we needed to deliver a seamless, ever-evolving fan experience.

Lady Gaga

Eli is the first at-home technology providing real-time and lifelong health insights from the hormones in your saliva.

Positioning
Brand identity system
Tone of voice
Website design
App UX/UI
Animation
Social media templates
Design guidelines


Hormones, crucial for numerous bodily functions, communicate vital information. Even minor hormonal fluctuations can significantly impact serious health issues. 

Constant hormone fluctuations demand continuous data. Eli moves at the speed of our body, generating dynamic and ever-changing data trails that enable a deeper understanding of your body so you can know better and feel better.

Our identity is rooted in the idea of a trusted companion. We balance the friendly name with modern, crisp letterforms to convey our constant pursuit of clarity and access to invaluable data insights.

We made connective dots, resembling the data points, the core visual element across the entire brand experience — from the identity design to the industrial design to the various graphic expressions.

Our brand’s graphic system is centered on each distinct hormone that we measure. Using a combination of dots and data trails, traces of their metaphorical movements, and associated colors, we create visuals that abstractly interpret the behaviors and characteristics of each hormone.

Post-Brand Impact: Design That Positioned Eli to Scale

The rebrand sharpened Eli Health’s story as the team prepared to launch their first two products—cortisol and progesterone tests—across the US and Canada. By translating complex hormone science into a clear, confident visual system, the new identity gave CES judges, press, and investors an immediate grasp of why Eli mattered. It helped position the Hormometer™ as a category-defining innovation, supported their Best of Innovation win at CES 2025, and strengthened the narrative behind their $12M Series A raise just months later. Co-founder Marina has described the redesign as a turning point for Eli—finally expressing the intelligence, warmth, and ambition of the team.

Eli Health

Every Woman's Marathon is exactly what it sounds like, an all-women event spearheaded by an all-female advisory board, partnerships, and wider community. The goal? Provide the most accessible and fun race for women of all levels and abilities.

Brand Identity
Graphic System
Animation
Photography Style
Brand and Motion Guidelines
Collateral Design


Every Woman's Marathon is a race, but the goal is not to win. The race exists so that women can show up as a team, regardless of background or ability. At this marathon, every woman is welcomed and encouraged with open arms. We built the race's identity and graphic system based off that idea of unity as the core foundation. Themes of community and togetherness radiate throughout all assets.

The logotype is blocky and bold, meant to represent the ambition of this event, creating a clear message for women to come together. Keeping the logo stacked and slanted mirrors a flag-like shape, championing our community as a group all to our own.


The emblem represents the uniting force between Every Woman's Marathon and Milk's sponsorship. The colorful gradient bursts outward as a symbol of the collective energy and joyful celebration that emerges when we all come together.

Our broad range of colors in our gradient system represent different types of runners, such as The Moms, The Barefoot Runners, The Newbies, The Walkers, The Easy Runners, and The Celebrators. The varying color combinations and thickness within the gradient work together to further highlight the sense of community resonating between all participants.

By using shapes and paths as metaphors, our graphic language aims to inspire and uplift our audience by capturing these daunting distances as a collection of small wins worth celebrating.


Our gradient paths create a blur effect, mimicking the moving city sensory as you are running or in motion. The choreographed movements represent the different twists, turns, and pause within any given runner's journey.

LL Supreme presents a tougher, crisper and more geometric take on the classic typeface Futura, and, it was used in the previous Milk's 26.2 sponsorship program. We draw from its strong and distinctive characters that allow us to speak with confidence and clarity.

From our first meeting to our last, it was an absolute pleasure working with Melody and the Yung Studio team. The level of detail, thought, and care that went into the moodboards, to the deep typography knowledge, to the final brand guidelines – they are true masters of craft. Not only that, but they are genuinely kind, flexible, and considerate in their working relationship. I would work with them again in a heartbeat.

Every Woman's Marathon 

Avos Capital Management is a privately held investment firm managing tailored portfolios for high net worth individuals and families.

Positioning
Brand identity system
Tone of voice
Iconography
Animation
Design guidelines


The founders of Avos rely on their global aperture and vast experience to offer high touch, individual access to strategic wealth management. We created a functional and sophisticated brand identity system to bring their sharp point-of-view front and center.

Our main identifier of the brand is created from a simple typesetting of “La Pontaise Champion” as a way to keep our logo simple yet confident. The bold font & tight typesetting provide a notion of unwavering strength, as a positive message within the overarching finance category.

The Bagoss font family offers a wide range of symbols, supporting up to 117 different languages, which comes in handy with the global reach of the Avos brand.

Avos

Sunrise is a health care provider on a mission to make the highest quality specialized care more accessible for everyone.

Brand identity system
Website design
Social media templates
Design guidelines

Sunrise is on a long-term path to revolutionize the health care industry, and their first step is making clinically driven weight loss easier and more effective. We created a brand that brought their values and patient-centric approach to life. The identity represents the strength of a united community, and Sunrise's continuous pursuit of innovation.

The foundation of the Sunrise brand is the emblem, created by an interlocking circle of U shapes. The repeated shape represents individuals coming together in unity, and the energy that emits from the transformative power of that collaboration.

We developed a suite of illustrative icons originating from geometric shapes. We incorporated a sense of movement and upward motion to add a sense of actionability to the family of icons.

Another foundation of the Sunrise brand were the symbols developed to parallel the brand's values. Based in geometric shapes, each symbol is mirrored to values like patient-centrism, operational excellence, and impact-driven care. These symbols used in harmony work together to bring the visual metaphor of support and harmony to life.

Sunrise

Mischief is a venture capital firm for founders willing to think outside the box, backed by three successful founders themselves.

In a nod to their name, spirit, and target audience, we created a brand that stood out as much as the people who started it. The Mischief brand is whimsy, quirky, and unexpected. Most of all, it's meant to mirror the fun, crazy, anxiety-inducing, and rewarding ride that comes with building a business.

The custom Mischief logotype is confident, bold, and timeless. It's the perfect balance to the dynamic imagery and environment found in various applications.

We enhanced the mischievous characteristic through the blending of familiar graphical motifs into new and absurd dimensions.

Mischief's tone of voice and personality was shaped by the people who started the firm. It's confident, ambitious, and even bordering on crazy. The voice has big goals, and isn't afraid of sharing them. Also, if you're not willing to get a little creative and weird, you're probably at the wrong VC.

Mischief

Women in Leadership & Design (WILD) is a community of women and non-binary design professionals created by AIGA SF.

Brand Identity System
Animation
Social Templates
Design Guidelines


WILD changes the landscape of design leadership by amplifying women and non-binary designers’ collective power and visibility. We created a bubbly design system for WILD to express the power of strength in numbers.

The collective dots emulates individuals coming together to lead the future of creative in business. Dynamic “dot units” manifest the evolving and growing conversation bubbles in the WILD community.

Our shape system harnesses the idea of growing collective by creating a diverse set of shapes that are continually populating in size, complexity and dimension.

The use of transparent, reflective and comfort surfaces transform the inflated objects to suggest our active invitation to openness and safe space to share ideas.

The compact and dense font Good Girl creates a deliberate synergy with the brand visual characteristic. We pair this bold display font with a clear, optimistic font family Atlas Grotesk to support various functional content. Both of these fonts were created or co-created by women designers.

When it came time to find a partner to evolve AIGA SF's Women in Leadership & Design (WILD) brand identity, it was important for us to find a woman-led branding studio in the Bay Area so that we could not only breathe our mission but also reflect the local design community in the work itself. We want WILD to feel relevant, fresh, and dynamic for designers seeking community today — and that's exactly what the Yung Studio team delivered. I also appreciate their commitment to this project since the work was executed after standard business hours. They were quick, very receptive to feedback, and were able to develop a lot of brand assets in a short amount of time. I would highly recommend them to any organization looking to reimagine their look and feel in a unique way. Also, the fact that this collaborative effort brought together an all-women team was just amazing.

AIGA SF WILD

Yung is growing up. We revamped our brand to reflect the entrepreneurial creatives and founders that make up our nimble collective.

We blended upbeat gestural shapes and unexpected asymmetrical forms into our dynamic identity and graphic language to represent our diverse creative outputs, as well as the ever-changing challenges we endeavor together through entrepreneurship.

We paired the spontaneous quality with crisp base colors and a high-contrast typography system. Metaphorical, lighthearted imagery embodied the positive energy in our collaboration style. With experience in branding other companies, it was a fun challenge to uplift our own.

The brand identities express our collective and the diverse ideas and aesthetics we bring to the table. Each designer contributed to the everchanging letterforms, reflecting our flexible, scrappy collaboration.

High contrast typography and color treatments enable clear navigation and straight-to-the-point interactions throughout. We introduced dark mode to focus more clearly on our case studies overall.

Our tone of voice is exactly what it sounds like: ours. We wanted to be truthful, direct, and brief. We did our best to let the work speak more than any copy could. That said, just like our design approach, we still had plenty of fun striking the right balance between succinct and playful.

It became clear that our ENDEAVOR TOGETHER spirit is embodied in our collaboration after talking to our team and clients. I am so excited to share our "imperfect" identities, high-contrast type, WFH color palettes, and our truthful and direct narrative style. If you are also an entrepreneur, hopefully, you are feeling the vibe as well.

Yung Studio

Employer benefits are complex, restrictive and confusing. Level prioritizes clarity and simplicity — plans you can understand, open networks, and superfast claims.

Positioning
Brand Identity System
Tone of voice
Packaging design
Animation
Website design
Presentation design
Internal Engagement


Level’s experience is flexible, transparent, and seamless, so we created a brand design that reflected just that. We designed a variety of touch points, all with members at the heart, and applied a modern and vibrant graphic language that celebrated the delight of Level card and freedom of Level benefits.

Level

Juniver is the first evidence-based option to curb binge-eating and bulimia — available anytime, anywhere.

Positioning
Brand identity system
Tone of voice
Website design
App UI
Animation
Social media templates
Design guidelines


Juniver knows that there are no straight lines to recovery. We wanted to emulate a brand as thoughtful, compassionate, and patient as they are. We created a gentle voice with an optimistic, supportive graphic language for Juniver to recognize progress over perfection in their users’ journeys. After all, your journey is yours. You can now shape a path that feels like you.

Our main identifier of the brand is our painterly path language. We utilize an artistic stroke system that embodies elements of time, community, milestones, and the overall journey through eating disorders.

Our messaging treatments are inspired by the ebb and flow of people’s individual journeys. The separation of words mirrors the natural fluidity in speech.

Juniver’s tone of voice has to do two things: create an invitation for hope in category that hadn’t seen change or innovation and lead with tough love, as overcoming an eating disorder is no easy feat. We landed in a place that mixed compassion with realness to deliver a credible path forward.

Melody and the team didn't just bring our vision to life; they made it better. From messaging to brand identity and graphics, the team were imaginative and creative. We looked forward to every presentation because their output always sparked awe and delight in us. Thanks to their imagination and receptiveness to feedback, what we landed on feels like the best possible direction for Juniver. The brand that Yung Studio created is ultimately original.

Juniver 

Fertility is one of the last taboos in healthcare. We partnered with the Modern Fertility founders to create a baby-free branding and packaging that set a new standard for personal reproductive health.

We blended precious yet approachable typography with gender-neutral color palettes to deliver important information about your body. Organic shapes and illustrations capture the singular moments and emotions that people experience around fertility.

Yung Studio is an incredible design partner. Over the last 3 years. we've worked together on various projects and I'm always impressed by the way Melody breaks down a problem and brings a completely fresh feel to everything she and her team design. Aside from being a design superhero, she's speedy, reliable, and flexible — which is exactly what we need as an early-stage company.

Modern Fertility

Mulu is an entirely new way to workout that’s social, and most importantly, fun. It doesn’t matter how fit you are, or even where you are. All you need is a phone, some friends, and a desire to get in the game.

We created a friendly competitive atmosphere with gamified elements and a bold mascot to cheer you on at every stride.

Mulu

Tiny Health introduced the first microbiome test uniquely designed for mother and child.

These certified tests provide clear and actionable insights to help parents get more involved with their baby’s health, from preconception to childhood.

We created a supportive and concise voice with a graphic system inspired by the organic and ever-changing shapes found in biology.

The process in which Yung Studio took our team through to create Tiny Health's brand was incredibly worthwhile - they leveraged user research and our core values to create our brand identity system, which ultimately resulted in an overall brand design that we're very proud of. We trust Melody and team completely with their design aesthetics and the level of professionalism they bring to the table is unparalleled. Easily the best design team I've ever worked with. We look forward to continuing to work with her as we evolve Tiny Health's brand and products.

Tiny Health

From purposeful interior details, to above-standard amenities, to curated local experiences, LYRIC's suites are designed to be your space where you can feel equal parts inspired, comfortable, and plugged into different neighborhoods while traveling.

We based a visual identity system off of fundamental shapes to reflect the core of a city, architecture, and space design. The essential yet adaptive design language reflects the freedom, flexibility, and connection in a time when you can live and work anywhere.

LYRIC host uniform is designed to carry the feeling of a "first friend" for our guests as they arrive to a new city. The custom functional work jackets create an approachable, recognizable, and cohesive look and compliment the welcoming communal space. The locally designed city patches become great conversation starters.

Inspired by a home library, our custom-made hub is built to draw attention to our guest collateral, yet integrates into the existing interior aesthetic.

Leading with interior design inspiration, the centralized binder provides our guests all the essential information for their stays. It is also an opportunity to feature and celebrate our local partnerships.

Domaine Display and Text typefaces support authentic storytelling and bring humanity and approachability to the brand. The workhorse typeface, Basel, is perfect for body copy, signage, and other essential content. Its clear and foundational construction imply stability and intuitiveness.

Yung Studio is a creative force. Melody came into Lyric with the ability to look at the brand from various points of view allowing her to help drive and create the brand identity that we have today, then spans both the digital and physical spaces the brand inhabits.

Lyric

Clearloop works with brands big and small that want to offset their carbon footprint, clean up the grid, and expand access to clean energy by building solar projects in communities.

Positioning
Naming
Brand Identity System
Illustration
Animation
Website Design
Design Guidelines


We gave this new “positive energy” initiative an uplift and effective name that represents a one-to-one cyclical effect. We broke down the complex concept of carbon offsetting with an accessible and inviting graphic style.

Melody and her entire team at Yung Studio were instrumental in getting our company ready for business. From helping us refine our brand's value proposition to creating all of the collateral to bring it to life, Melody and team were in the trenches with us to ensure that Clearloop was ready to engage with more mature companies with confidence from day one. I highly recommend Yung Studio for any startup looking for a creative and hardworking partner to help solidify their brand identity. They are not only total pros, but also very nice people!

Clearloop

Haldi creates a custom step-by-step skincare routine based on your skin type, goals, budget, time, and more. They believe that the right products in the right combination deliver results: skin that glows.

Brand Identity System
Art Direction
Copywriting
Photography
Illustration
Packaging Design
Website Design


From questionnaire to unboxing, we combined the voice of a caring older sister with clear day-to-night color palette and glowing effects throughout the experience.

Melody is an outstanding Creative Lead. Melody is very strategic about the business, thoughtful in her recommendations, and creative in her solutions. She build Haldi's first brand and website from scratch at a very early stage when its hard to visualize the business and did a brilliant job. Highly recommend.