AIGA SF WILD
AIGA SF WILD
Growing diverse strengths for change
Women in Leadership & Design (WILD) is a community of women and non-binary design professionals created by AIGA SF.
WILD changes the landscape of design leadership by amplifying women and non-binary designers’ collective power and visibility. We created a bubbly design system for WILD to express the power of strength in numbers.
Partnerships
AIGA
Non-profit Organization
Rachel Gogel
Chair
Identity to unite us
The collective dots emulates individuals coming together to lead the future of creative in business. Dynamic “dot units” manifest the evolving and growing conversation bubbles in the WILD community.
System built to grow
Our shape system harnesses the idea of growing collective by creating a diverse set of shapes that are continually populating in size, complexity and dimension.
Surface to stimulate openness
The use of transparent, reflective and comfort surfaces transform the inflated objects to suggest our active invitation to openness and safe space to share ideas.
Typography by Women
The compact and dense font Good Girl creates a deliberate synergy with the brand visual characteristic. We pair this bold display font with a clear, optimistic font family Atlas Grotesk to support various functional content. Both of these fonts were created or co-created by women designers.
We want WILD to feel relevant, fresh, and dynamic for designers seeking community today — and that's exactly what the Yung Studio team delivered. I also appreciate their commitment to this project since the work was executed after standard business hours. They were quick, very receptive to feedback, and were able to develop a lot of brand assets in a short amount of time. I would highly recommend them to any organization looking to reimagine their look and feel in a unique way. Also, the fact that this collaborative effort brought together an all-women team was just amazing.
Rachel Gogel, Chair of AIGA WILD SFFeatures
The Brand Identity |
The Brand Identity
Brand New |
Brand New
Scope
- Identity
- 2D Motion
- Creative Campaign
- Social
- Brand Guidelines
Team
Melody Yung, Creative Lead
Brandi Steele, Design
Helen Ip, Design
Credits
Rachel Gogel, Chair
Felicia Reyes, Strategy
Marta Guy, Editorial
