Juniver
Reshaping our recovery and relationships with eating disorders
Juniver is the first evidence-based option to curb binge-eating and bulimia: available anytime, anywhere.
Juniver knows that there are no straight lines to recovery. We wanted to emulate a brand as thoughtful, compassionate, and patient as they are. We created a gentle voice with an optimistic, supportive graphic language for Juniver to recognize progress over perfection in their users’ journeys. After all, your journey is yours. You can now shape a path that feels like you.
Partnerships
Emilie Faure
Founder & CEO
Results
92% of members felt their food-related urges dissipate during pilot
80% of members report symptom reduction
Non-linear graphic system
Our main identifier of the brand is our painterly path language. We utilize an artistic stroke system that embodies elements of time, community, milestones, and the overall journey through eating disorders.
Supportive callouts that move with you
Our messaging treatments are inspired by the ebb and flow of individual journeys. Word separation mirrors the natural rhythm of speech, while spatial headlines slow the pace to create space for support and self-recognition.
Hope, spoken with tough love
Juniver’s tone of voice has to do two things: create an invitation for hope in category that hadn’t seen change or innovation and lead with tough love, as overcoming an eating disorder is no easy feat. We landed in a place that mixed compassion with realness to deliver a credible path forward.
Melody and the team didn't just bring our vision to life; they made it better. From messaging to brand identity and graphics, the team were imaginative and creative. We looked forward to every presentation because their output always sparked awe and delight in us. Thanks to their imagination and receptiveness to feedback, what we landed on feels like the best possible direction for Juniver. The brand that Yung Studio created is ultimately original.
Emilie Faure, Founder & CEO of JuniverScope
- Positioning
- Identity
- 2D Motion
- Tone of Voice
- Website
- App
- Social
- Brand Guidelines
Team
Melody Yung, Creative Lead
Michael Quinn, Strategy
Brandi Steele, Design
Devon Stern, Design
Shea Sjoberg, Design
Sarah duRivage-Jacobs, Copy
Credits
milie Faure, Founder & CEO
Helena Pilih, Product Lead
