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Tiny Health

Tiny Health

Highlighting the importance of a baby's gut health

Tiny Health introduced the first microbiome test uniquely designed for mother and child. These certified tests provide clear and actionable insights to help parents get more involved with their baby’s health, from preconception to childhood.

We created a supportive and concise voice with a graphic system inspired by the organic and ever-changing shapes found in biology.


Partnerships

  • Cheryl Sew Hoy

    Cheryl Sew Hoy

    Founder

Results

  • 100,000+ customers served

  • 25% MoM revenue growth

  • $8.5 million in Series A funding raised

logotype
app screen
app icon
packaging
website

Organic Typography

Tiny Health typography draws from biological forms and shapes. Staggered, stacked headlines, curved type paths, and subtle texture masks reflect the body’s organic, ever-changing nature. Handwritten notations add a human touch, expressing our ongoing discovery of the body through science.

website
website mobile

Bacteria as core visual element

Bacteria are central to Tiny Health’s science and story, making them a natural foundation for the visual system. Colors and shapes express the full spectrum, from beneficial and variable to harmful and unknown. The palette is rooted in function but softened to feel warm and approachable in reports and insights. Bacteria graphics are designed to stand alone, scale large, or repeat as textured patterns.

explainer
explainer
about page
Packaging
packaging
baby and mom
packaging
icon system
app screens
report dashboard
social
The process in which Yung Studio took our team through to create Tiny Health's brand was incredibly worthwhile - they leveraged user research and our core values to create our brand identity system, which ultimately resulted in an overall brand design that we're very proud of. We trust Melody and team completely with their design aesthetics and the level of professionalism they bring to the table is unparalleled. Easily the best design team I've ever worked with. We look forward to continuing to work with her as we evolve Tiny Health's brand and products.
Cheryl Sew Hoy, Founder of Tiny Health

Scope

  • Positioning
  • User Research
  • Identity
  • Tone of Voice
  • Packaging
  • Website
  • Illustration
  • 2D Motion
  • Brand Guidelines

Team

Melody Yung, Creative Lead
Michael Quinn, Strategy
Krystal Barghelame, Research
Brandi Steele, Design
Shea Sjoberg, Design
Tricia Lee, Design
Yu Rong, Design
Devon Stern, Illustration & Motion
Caleb Couturie, Copy
Eric Louis Haines, Photography
Janna Luttrell, Retouching

Credits

Cheryl Sew Hoy, Founder & CEO
Ritika Khilnani, Product
Megan Garcia, Content
Nita Jain, Operation
John Ramos, Web Development

Related Memos

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