Mischief
Mischief VC
Reflecting the wild ride of building companies
Mischief is a venture capital firm for founders willing to think outside the box, backed by three successful founders themselves. In a nod to their name, spirit, and target audience, we created a brand that stood out as much as the people who started it. The Mischief brand is whimsy, quirky, and unexpected. Most of all, it's meant to mirror the fun, crazy, anxiety-inducing, and rewarding ride that comes with building a business.
Partnerships
Lauren Farleigh
Co-founder & CEO
Zach Perret
Co-founder
Dynamic identity system
The custom Mischief logotype is confident, bold, and timeless. It is designed to balance the dynamic imagery and environment found in various applications.
The Mischief voice
Mischief's tone of voice and personality was shaped by the people who started the firm. It's confident, ambitious, and even bordering on crazy. The voice has big goals, and isn't afraid of sharing them. Also, if you're not willing to get a little creative and weird, you're probably at the wrong VC.
Features
Brand New |
Brand New
Scope
- Positioning
- Identity
- Tone of Voice
- 2D Motion
- 3D Motion
- Website
- Social
- Brand Guidelines
Team
Caleb Couturie, Copy
Devon Stern, Design
Melody Yung, Design Lead
Michael Quinn, Strategy
Shea Sjoberg, Design
Yu Rong, Design
Credits
Lauren Farleigh, Co-founder
Zach Perret, Co-founder
Dustin Moring, Co-founder
Sendistovan, Web Dev
