Avos Capital Management is a privately held investment firm managing tailored portfolios for high net worth individuals and families.

Avos brand card

What we did

Positioning
Brand identity system
Tone of voice
Iconography
Animation
Design guidelines

Spreading the wealth of institutional Wealth Knowledge

The founders of Avos rely on their global aperture and vast experience to offer high touch, individual access to strategic wealth management. We created a functional and sophisticated brand identity system to bring their sharp point-of-view front and center.

Yung Studio - Project Video

Confident Identity

Our main identifier of the brand is created from a simple typesetting of “La Pontaise Champion” as a way to keep our logo simple yet confident. The bold font & tight typesetting provide a notion of unwavering strength, as a positive message within the overarching finance category.

Avos business card
Avos graphic animation
Avos brand welcome kit
Yung Studio - Project Video

Global Typography

The Bagoss font family offers a wide range of symbols, supporting up to 117 different languages, which comes in handy with the global reach of the Avos brand.

Avos site mobile view
Yung Studio - Project Video
Avos email blast
Avos graphic animation
Avos podcast
Yung Studio - Project Video
Avos binder with company information
Avos deck design
Yung Studio - Project Video
Avos brand identity system

Partnership

Michael Polansky, Co-Founder

Peter Joers, Co-Founder

Josh Blanchfield, Co-Founder

Yung Team

Brandi Steele, Design

Caleb Couturie, Copy

Devon Stern, Design

Melody Yung, Creative lead

Michael Quinn, Strategy

Shelby Williamson, Strategy

Yu Rong, Design