We gave this new “positive energy” initiative an uplift and effective name that represents a one-to-one cyclical effect. We broke down the complex concept of carbon offsetting with an accessible and inviting graphic style.
Clearloop works with brands big and small that want to offset their carbon footprint, clean up the grid, and expand access to clean energy by building solar projects in communities.
Positioning
Naming
Brand Identity System
Illustration
Animation
Website Design
Design Guidelines
We gave this new “positive energy” initiative an uplift and effective name that represents a one-to-one cyclical effect. We broke down the complex concept of carbon offsetting with an accessible and inviting graphic style.
Melody and her entire team at Yung Studio were instrumental in getting our company ready for business. From helping us refine our brand's value proposition to creating all of the collateral to bring it to life, Melody and team were in the trenches with us to ensure that Clearloop was ready to engage with more mature companies with confidence from day one. I highly recommend Yung Studio for any startup looking for a creative and hardworking partner to help solidify their brand identity. They are not only total pros, but also very nice people!
Laura Zapata, Founder & CEO
Gov. Phil Bredesen, President
Bob Corney, COO
John Creson, Strategy
Melody Yung, Design
Michael Quinn, Naming
Shea Sjoberg, Design