Mischief is a venture capital firm for founders willing to think outside the box, backed by three successful founders themselves.

Yung Studio - Project Video

What we did


Brand identity system

Tone of voice

Website design

3D rendering

Social media templates

Design guideline

Creating a VC fund for founders, created by founders

In a nod to their name, spirit, and target audience, we created a brand that stood out as much as the people who started it. The Mischief brand is whimsy, quirky, and unexpected. Most of all, it's meant to mirror the fun, crazy, anxiety-inducing, and rewarding ride that comes with building a business.

Mischief logotype
Yung Studio - Project Video

Identity System

The custom Mischief logotype is confident, bold, and timeless. It's the perfect balance to the dynamic imagery and environment found in various applications.

Yung Studio - Project Video
Mischief identity close-up
Mischief identity on mobile
Mischief identity close-up
Mischief identity close-up
Mischief Twitter icon
Mischief Identity 3-up on posters
Yung Studio - Project Video
Mischief Website full page

Graphic System

We enhanced the mischievous characteristic through the blending of familiar graphical motifs into new and absurd dimensions.

Mischief twitter posts
Mischief QR animated graphic
Mischief Avatar
Mischief twitter post
Mischief business card with QR code pattern
Mischief IG posts
Mischief IG Stories

Tone of Voice

Mischief's tone of voice and personality was shaped by the people who started the firm. It's confident, ambitious, and even bordering on crazy. The voice has big goals, and isn't afraid of sharing them. Also, if you're not willing to get a little creative and weird, you're probably at the wrong VC.

Mischief hoodie with logo design
Mischief Identity Close-up
Mischief Street Posters with QR code pattern design
Mischief pen and hoodie design
Mischief Brand Elements


Lauren Farleigh, Co-founder
Zach Perret, Co-founder
Dustin Moring, Co-founder
Sendistovan, Web Dev

Yung Team

Caleb Couturie, Copy
Devon Stern, Design
Melody Yung, Design
Michael Quinn, Strategy
Shea Sjoberg, Design
Yu Rong, Design