Creating a VC fund for founders, created by founders
Mulu is an entirely new way to workout that’s social, and most importantly, fun. It doesn’t matter how fit you are, or even where you are. All you need is a phone, some friends, and a desire to get in the game.
Brand identity system
Tone of voice
App UI design
We created a friendly competitive atmosphere with gamified elements and a bold mascot to cheer you on at every stride.
Steph Mui, Founder & CEO
Ronak Vora, Engineer
Caleb Couturie, Copy
Cristina Shin, Product Design
Devon Stern, Design & Animation
John Michael Arcella, Demo Videos
Krystal Barghelame, Research + Strategy
Melody Yung, Design
Shea Sjoberg, Brand Design
Yu Rong, Brand Design