Yung Studio Inc (referred to as “our”, “us” and “we” in this notice) is a brand & marketing design studio. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling and processing of personal data at all times in accordance with applicable privacy and data protection laws. Consequently, Yung Studio limits employee access to personal information to only those employees who need access to the information in the performance of their official duties.


This Privacy Notice explains in detail the types of personal data we may collect about you, or when applicable, your authorized representative (herein collectively “you”) when you interact with us on any website this Privacy Notice appears. Yung Studio Inc is the data controller of any personal data you provide to us, including in relation to this website.


The California Consumer Privacy Act of 2018 (“CCPA”) provides California residents with additional rights with respect to their personal information. Those rights are explained below in Section 7 (Your California Rights). This Privacy Notice includes certain disclosures required under CCPA.


While we use administrative, technical, and physical security measures to help protect your personal information and have taken reasonable steps to secure the personal information you provide to use, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.


Information relating to your use of the website We and our third-party service providers use cookies and other tracking tools to automatically collect information about how you use our website. This includes information relating to the pages you visit on our website, the services or information you search for, and the links and content you choose to access on our website. We may use this information to provide you with relevant content and to inform our marketing strategy.

We and our third-party service providers automatically collect information about the device(s) you use to access our website. This includes collecting information about IP address used to connect your computer to the internet; Login information, email address, and password; Location of your device or computer and your access time; Your browser and operating system; Webpage visit and content use history, including full URL clickstream to, through, and from our website, as well as date and time, products and content you viewed or searched for, content downloads, streams, and playback details, download errors, length of visits to certain pages, and page interaction information.

We collect contact details directly from you when you send us inquiries or requests via our contact forms, email, or register for a webinar or event, your details, including the contact information you have provided there, will be stored for the purpose of processing the inquiry and fulfilling the request and for follow-up actions. The personal data we collect may include your name, email address, employer and job title, and location.

Except where required by law or court order, we use your personal data for the following purposes: to deliver the specific information or services you have requested; to respond to your requests and feedback; to analyze and/or improve our websites and services; and to protect Yung Studio Inc, our websites, customers, employees, and business partners from fraud or other malicious activity. Note that we may process your personal data on more than one lawful basis depending on the specific purpose for which we use your data. In the second column, we also specify how such personal data is categorized under CCPA. For more information about the categories of personal information under CCPA, see Your California Rights.

All of the categories of personal information under CCPA (see Your California Rights) may be shared (and have been shared within the last 12 months) with our third-party service providers.

We may use cookies created by our website to help customize and improve your experience. A cookie is a unique text file stored on your computer by your web browser. These text files are used as a means of distinguishing among users of a website. A cookie will not include personal information unless you have volunteered that information. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize pages on our website or register for a service, a cookie helps us to recall your specific information during subsequent visits. When you return to the website, the information you previously provided can be retrieved from the cookie file, allowing you to easily use customized features. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer (or delete cookies already present). If you choose to decline cookies, you may not be able to fully experience certain features of our website. We may also partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on our website through the use of first-party cookies and third-party cookies. By accessing our website, you consent to the collection and use of your information by these third-party vendors.

The information provided in this Privacy Notice should not be construed as giving business, legal, or other advice, or warranting as fail-proof, of the security of information provided through our website.

If you have any questions about this Privacy Notice, our approach to privacy or you would like to exercise any of the rights mentioned in this Privacy Notice you can contact us at hello@yung.studio.

Privacy & Cookies

Voices of MAYHEM is a digital pre-show for the MAYHEM Ball, where fan-submitted stories appear on the arena screens moments before Gaga performs—setting an emotional, communal tone for the night.

UX/UI
Art Direction
Animation
Creative Coding

Since launch, we’ve continued to evolve Voices of MAYHEM with new features, visual refinements, and backstage tools that make the experience more dynamic, expressive, and deeply connected to the community.

The sections below highlight these updates and how the platform has grown with the tour.

The first version centered on a simple but powerful flow: fans scanned a QR code on stage, submitted personal stories, and saw their messages appear on the arena screens in real time. Across the three launch nights in Vegas, Voices of MAYHEM 1.0 generated over 12,000 submissions, ranging from coming-out moments and identity reflections to breakups, love notes, and even marriage proposals.

2.0: Real time reactions + Live web streaming

With the launch of 2.0, we unlocked a powerful new layer of engagement: fans around the world can also sync with the stage visualizer and stream messages live. They can also submit emotion in real time by sending reactions to the stage. On opening night, over 8 million reactions came through alongside 2 million visitors to the platform.

3.0: Gaga Reply Interface & Visual Glow-Up

The update introduced a backstage “Gaga Dashboard” that enables Lady Gaga to reply live to messages from the crowd, transforming the experience into a two-way connection. At the same time, the visual system was revamped with sharper animated graphics to heighten screen presence, making the interaction feel more iconic and immersive.

What we did

Voices of MAYHEM: Making every voice part of the tour

1.0: The First Fan-to-Stage Message Feed

2.0: Real time reactions + Live web streaming

3.0: Gaga Reply Interface & Visual Glow-Up

Partnerships

Yung Team

Links

Other Work

MAYHEM Ball

MAYHEM

Gaga x Coachella 2025

Lady Gaga