MEMOS/ News, Ideas

8M+ reactions. 2M+ visitors. All on the first night of the Voices of MAYHEM 2.0 launch.

slack messages
slack messages

We broke our own internet?! 🌎🤯

8M+ reactions. 2M+ visitors. All on the first night of the Voices of MAYHEM 2.0 launch.

We built live messages + reaction inputs on the Lady Gaga website so the fans can send their love and energy straight to the stage. A way for Monsters around the globe (BRRRAZZZILLLL we hear you! 😂) to be in the room before the show even started.

slack messages
Slack messages

Opening night at Madison Square Garden was insane. The dashboard crashed. The stage visualizer exploded. The site glitched..... We didn't anticipate the major "reactions" we would get!

Every week, I am here pushing new ideas with a team willing to experiment, recover, and build again in real time. Most importantly, through this project we’re getting to know YOU, city by city.

MAYHEM 3.0 is in the works! 🛸

Written on

18 Sept 2025

Written By

Melody Yung, Creative Lead