From purposeful interior details, to above-standard amenities, to curated local experiences, LYRIC's suites are designed to be your space where you can feel equal parts inspired, comfortable, and plugged into different neighborhoods while traveling.

LYRIC uniform in lobby

What we did



Brand Identity System



Website Design


Social Content

Uniform Design

Wayfinding Experience

Brand Partnerships

Blazing a new category in hospitality: Apartment Boutique

We based a visual identity system off of fundamental shapes to reflect the core of a city, architecture, and space design. The essential yet adaptive design language reflects the freedom, flexibility, and connection in a time when you can live and work anywhere.

LYRIC signage
LYRIC tote with logos
LYRIC app icon
LYRIC business cards
LYRIC lobby with people
LYRIC hosts smiling

Host Uniform Design

LYRIC host uniform is designed to carry the feeling of a "first friend" for our guests as they arrive to a new city. The custom functional work jackets create an approachable, recognizable, and cohesive look and compliment the welcoming communal space. The locally designed city patches become great conversation starters.

LYRIC patch design
LYRIC host uniform close up
Mulu Muze building suite image
LYRIC Library hub design

In-suite Communication Hub

Inspired by a home library, our custom-made hub is built to draw attention to our guest collateral, yet integrates into the existing interior aesthetic.

LYRIC suite binder design
LYRIC suite details

Centralized Collateral System

Leading with interior design inspiration, the centralized binder provides our guests all the essential information for their stays. It is also an opportunity to feature and celebrate our local partnerships.

Suite with woman getting ready to leave
Lyric coffee
Lyric coffee
Woman making coffee in suite
Lyric cards for host message
Lyric laundry bag design
Lyric hairdryer bag design
Lyric blanket with branding tag
Lyric city guide cover
Lyric city guide spread
Yung Studio - Project Video

Typography System

Domaine Display and Text typefaces support authentic storytelling and bring humanity and approachability to the brand. The workhorse typeface, Basel, is perfect for body copy, signage, and other essential content. Its clear and foundational construction imply stability and intuitiveness.

Yung Studio - Project Video
Lyric website pages
Lyric suite with magazine
Outside Lyric window with runners on the street
Lyric IG stories
Lyric suite image with artwork on the walls
Lyric suite IG Stories
Lyric social grids

Yung Studio is a creative force. Melody came into Lyric with the ability to look at the brand from various points of view allowing her to help drive and create the brand identity that we have today, then spans both the digital and physical spaces the brand inhabits.

Ravi Hampole, Former CXO of LYRIC


Aarti Verma, Interior Design
Andrew Kitchell, Founder & CEO
David Hard, Interior Design
David Nash, Brand Writer
Edna Kozikaro, Interior Design
Elena Koroleva, Interior Design
Irene Yu, Interior Design
Jaclyn Decell, Social Media Manager
Kristy Reid, Interior Design
Ravi Hampole, Brand Experience
Rob Flaws, Interior Design
Tom Blanchard, Project Management

Yung Team

Andrew Propp, Editorial Photography
Carmen Chan, Lifestyle Photography
Cathy Kwon, Brand Design
Caty Chung, Project Management
Daniel Fuhrer, Brand Design
David Salazar, Editorial Photography
Eric Haines, Interior Photography
Jim Sullivan, Editorial Photography
Joel Barhamand, Editorial Photography
Julie Maldonado, Styling
Kaylei Mcgaw, Styling
Melody Yung, Creative Direction
Michael Quinn, Strategy + Partnerships
Nick Fogarty, Brand Design
Rob Oxenham, Styling
Sean Litchfield, Interior Photography