Haldi creates a custom step-by-step skincare routine based on your skin type, goals, budget, time, and more. They believe that the right products in the right combination deliver results: skin that glows.

Haldi products

What we did

Brand Identity System
Art Direction
Packaging Design
Website Design

Making Skincare Easy and Personal

From questionnaire to unboxing, we combined the voice of a caring older sister with clear day-to-night color palette and glowing effects throughout the experience.

Haldi logotype
Haldi packaging
Haldi tone of voice
Haldi illustration
Haldi site landing
Haldi website pages
Haldi stickers
Haldi survey in mobile view
Haldi products
Haldi product illustration
Haldi personal skincare example
Haldi personal skincare example
Haldi packaging with stickers
Haldi illustration
Hands putting stickers on product
Haldi packaging inside view
Haldi friends promotion
Haldi illustration set
Haldi IG grid example

Melody is an outstanding Creative Lead. Melody is very strategic about the business, thoughtful in her recommendations, and creative in her solutions. She build Haldi's first brand and website from scratch at a very early stage when its hard to visualize the business and did a brilliant job. Highly recommend.

Simran Kalra, Founder and CEO of Haldi


Simran Kalra, Founder & CEO
Julia Huang, Operation

Yung Team

Amy Berkowitz, Copy
Eric Haines, Photography
Melody Yung, Design
Molly Waston, Copy
Yu Rong, Design