The Art of Personal Chaos became special through city-walk experiences that embedded local character into the MAYHEM world, serving as a prelude to the MAYHEM Ball.

The Art of Personal Chaos is Lady Gaga’s multi-act performance rooted in MAYHEM, exploring identity, transformation, and inner tension through sound, movement, and story.

What we did

UX/UI
Content Strategy
Art Direction
Animation
3D Graphics
Creative Coding
Social Media
Newsletter

Stepping into a surreal prelude to the MAYHEM Ball

We designed a digital layer for every stop — CDMX, Rio & Singapore — immersive gateways that turned local streets into surreal preludes to the show. Each city walk blended landmarks with glitch animations, exclusive merch reveals, and cultural artifacts, transforming simple tour details into atmospheric entries into Gaga’s world.

Yung Studio - Project Video
Mexico City Objects
Yung Studio - Project Video
Yung Studio - Project Video

CDMX: A Dreamy March Down Reforma

For Mexico City, we centered the City Walk on Paseo de la Reforma — the historic avenue connecting key neighborhoods and landmarks. We recreated a springtime stroll under jacaranda haze and blooming dahlias, with soft, dreamlike daylight cast on El Ángel, Monumento a la Revolución, and the Catedral Metropolitana — all aligned toward the concert venue. The experience fused local beauty with MAYHEM surrealism, as fans encountered glitched papel picado, sugar skulls, and piñatas while unlocking the exclusive merch collection.

Yung Studio - Project Video
Rio Sensory
Rio Objects
Yung Studio - Project Video
Yung Studio - Project Video

Rio: Copacabana at Dusk

Set just before nightfall, the Rio City Walk captured the slow build of anticipation along Copacabana Beach — the very site of Gaga’s record-breaking performance. The page unfolded in golden dusk light, with Christ the Redeemer and Sugarloaf Mountain on the horizon. Local textures brought the beach to life: Stenfani’s kiosks, grilled corn carts, and sunbathers clearing space for the night ahead. Carnival masks, Brazuca-inspired footballs, long drums, and beach towels — all MAYHEM-fied — layered in a surreal blend of Rio’s cultural vibrancy and Gaga’s worldbuilding.

Yung Studio - Project Video
Singapore Objects
Yung Studio - Project Video
Yung Studio - Project Video

Singapore: The final portal into the MAYHEM Ball

The Singapore City Walk reimagined the city’s waterfront after dark — with Marina Bay Sands shooting rooftop lasers into the sky and Gardens by the Bay glowing in the distance. The skyline reflected across digital water, transforming the city into a luminous pre-show stage. Layered throughout were deep-cut local references: Peranakan tiffin carriers, dragon playgrounds from the HDB heartlands, and the legendary “language-changing” teacup tied to political folklore. Every object shimmered with MAYHEM textures, inviting fans to explore their city through Gaga’s eyes — strange, specific, and made just for them.

Yung Studio - Project Video

Partnerships

Stefani Germanotta, Artist
Michael Polansky, Partner
Bobby Campbell, Manager
MTLA Studios, Merch Creative
Commerce UI, Shopify Development
Viso Haus, Creative Coding

Yung Team

Melody Yung, Creative Lead
Stephanie Jung, Design & Animation
John Rodriguez, 3D & Motion
Owen Schmidt, 3D & Motion