We started working with the Eli team when the product was still in development—just ambition, conviction, and a shared vision for making hormone health radically clearer.

, and the whole team for bringing us in early and trusting us to help shape the brand from the inside out. Some of the smartest, kindest, most mission-driven people we’ve met on this journey. And special shoutout to 

 and team) for being the dream collaborators in bringing the experience to life.

Every project with the Eli team was special—because brand wasn’t just a marketing layer. It showed up in every touchpoint. One moment I’ll never forget: the form factor of the product itself. A pocket-sized test kit that doesn’t just look dope—it quietly normalizes hormone testing as part of your daily life. That design choice alone says so much about what Eli stands for.

This work reminded me of something we tell founders often:

⇨ If what you're building is truly different, your brand should feel that way too.

⇨ It should move—not just visually, but emotionally.

⇨ It should help you create content with purpose, tell the hard stories, and rally the right people early on.

💭 Your voice matters more than polish.

🥳👏🏽 Eli Health just announced their $12M Series A 🍾

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🥳👏🏽 Eli Health just announced their $12M Series A 🍾

So proud of this one.

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